by Steve Dent
August 11, 2017

The launch could be pushed back past the fall, Bloomberg says.

Verizon has been trying to get its own Sling TV-like live TV streaming service off the ground, but that effort has apparently hit some snags. The operator plans to offer dozens of channels, including CBS and ESPN, to compete with rivals, including Dish’s Sling TV and AT&T’s DirecTV Now. However, it hasn’t been able to sign enough broadcasters to kick off the effort, according to a report from Bloomberg. That means the launch, originally scheduled for the summer, may be put off until after the fall.

Media companies are reluctant to sign on with Verizon, according to Bloomberg’s unnamed sources, because it still doesn’t have a solid plan for its streaming service, including the pricing, programming mix and technology. Verizon has also lost several key executives doing content strategy and acquisition for the service, including former NBCUniversal exec Chip Canter. Negotiations are reportedly being led by Erin McPherson, formerly of Yahoo and Walt Disney.

Verizon offers a cable TV service but has a relatively small number of cable TV subscribers (under 5 million). However, it has 7 million broadband subscribers, so likely figured it could cash in by offering a cheaper streaming service to cord-cutters. As with AT&T, it would likely offer the service as a bundle it with its mobile plans, too. Verizon already has the Go90 service, but it’s more for YouTube-style short-form clips, and is reportedly doing poorly.

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