via Cord Cutters News
By Luke Bouma
March 14, 2017
Have you noticed the flood of anti-cord cutting stories in the last few weeks? I sure have, and I will do my best to take them on.
The old saying of “people will attack those who they are afraid of” seems to be appropriate as cable companies and a host of media sites have recently launched an intense anti-cord cutting push. Sites such as AdvertisingAge, USA Today, Refinery29, New York Times, and MSN have all launched attacks on cord cutting. Most recently the attacks have mainly tried to push the idea that cord cutting is not less expensive than pay TV. (You can find my most recent reply to these posts HERE.)
Twice I have been asked to help with anti-cord cutting stories. For the first a Refinery29 post took my comments out of context. For the second I was asked by a writer to help write a story about the “hidden costs of cord cutting.” When I asked what they meant by “hidden costs of cord cutting” this is what the author said:
When I say hidden costs it’s in reference to two issues: the first being the fact that what seems like it should be cheaper than cable can quickly become as expensive or more; second is the cost of inconvenience, having to keep track of multiple services, different content on each one, etc. Since you obviously advocate for cord cutting, I’d love to get your thoughts on the best ways to go about doing so without getting overwhelmed.
You can see these posts all come from a clearly biased starting point. (Note: That was not the USA Today story, but it sounds like the exact same idea and this was sent to me a few days before the USA Today story went live.)
They often start off from an anti-cord cutting viewpoint, and I find that no matter how much evidence I provide they won’t change their minds.
Why are they doing this?