via The Verge
by Nilay Patel and Ben Popper
April 5, 2017
Two seemingly unrelated things happened Monday that actually point directly at the future of the internet:
1. Verizon was scooped into admitting that it’s going to rename the combined zombie corpses of AOL and Yahoo “Oath,” which is a terrible name that comes second only to Tronc.
2. President Trump signed the bill that allows ISPs to share your browsing data without permission.
This is everything Verizon and AOL have been working toward over the past few years. Like every other broadband provider, Verizon wants to extract more revenue from its network by increasingly owning the media that travels over it.
But unlike AT&T (which bought DirecTV and is in the process of buying Time Warner) or Comcast (which bought NBCUniversal and invested in companies like BuzzFeed and our own Vox Media), Verizon’s plan is far more lowbrow: it’s going to churn out as much cheap content as it can from AOL and Yahoo and tell advertisers it can do a better job of delivering eyeballs because it has better ad-tracking capabilities than Google and Facebook.
What Verizon wants, more than anything, is a piece of Google’s ad business.