March 24, 2017
Since Netflix’s priorities are shifting more to the production of original content, piracy is also turning into a more serious problem. The company wasn’t very concerned about copyright infringement in the past, but today it has its own “Global Copyright Protection Group” and an anti-piracy focus that’s on par with many major Hollywood studios.
A few years ago Netflix had a pretty casual stance when it came to online piracy.
At the time, Netflix CEO Reed Hastings said that they were keeping an eye on the phenomenon, stressing that it’s not exclusively a bad thing. It also creates demand, he argued.
“Certainly there’s some torrenting that goes on, and that’s true around the world, but some of that just creates the demand,” Hastings said.
Netflix openly admitted to using torrent download data as a market signal, buying shows that are popular among pirates in a certain region. The best way to beat piracy is to provide good options, the mantra was.
While it’s still an important issue, Netflix as a company has a different role now. With an increasing number of original shows, it’s becoming a significant content producer, instead of ‘just’ a distribution platform.