via Cord Cutters News
January 26, 2017
You may have heard that streaming was just something millennials do; however, we have a study from Barclays that says streaming is growing fastest with Americans over age 50.
In their report they say the following:
“Because of the relative ease of access, those who watch the most TV, adults 50+, are now also the fastest growing demographic in terms of online video consumption,” wrote Venkateshwar. “This demographic accounts for a third of the total population but half of all TV viewing. This could result in bigger shifts in consumption patterns in the coming quarters.”