by Aditya Tiwari
May 30, 2017
Netflix, Amazon Prime, Hulu and other streaming services are the reasons why people are ditching their capable operators. Provided the ability to watch their favorite content whenever they want without waiting for the airtime, it is hardly surprising that even the introduction of recording features by cable networks has failed to make any dent in the popularity of these streaming services.
People might be assuming that the rise of streaming services might bring an end to the existence of television. The proliferating number of smartphone, tablets, and laptops also fuel this belief. But, in reality, TVs might live quite longer than you would have anticipated.
According to the Comparable Metrics Report published by Neilson, around 92% of the adults in the US, aged 18 and above, still prefer the television more than other devices.
Nowadays, the term television is only a metaphor to describe a large screen. During their analysis, the researchers took into consideration the total gross minutes of consumer viewing TVs and TV-connected devices, along with smartphones, tablets, and PCs. The data was collected in Q4 2016.