via The Motley Fool
Adam Levy
March 19, 2017

Millennials just don’t feel the need to subscribe to cable anymore — here’s why.

Here’s Why More Millennials Than Ever Are Cutting the Cord (Hint: It’s Not Because of Cost)
Millennials just don’t feel the need to subscribe to cable anymore — here’s why.
Adam Levy
(TMFnCaffeine)
Mar 19, 2017 at 12:00PM

The number of households cutting the cord accelerated in 2016. The pay-TV industry lost 1.7 million, or 1.7%, of its customers in 2016, according to MoffettNathanson analyst Craig Moffett. That’s up from 1.1 million in 2015.

One of the biggest pain points for cable companies is millennials. A recent survey from Videology found that just one-third of millennial males plan to pay for television this year. That number is shrinking as 9% of millennials plan to cancel their cable subscriptions this year, according to a survey from Magid Advisors.

But millennials aren’t all debt-strapped cheapskates looking to save a few bucks every month. Less than one-third of millennials said cost was a reason for cancelling cable. Here’s the real reason more millennials are cutting the cord.

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