By Kate Cox
March 28, 2017
Even Comcast, the biggest cable company in the country, is starting to acknowledge a key reality: It’s 2017, and consumers, especially younger adults, don’t want to pay for cable television anymore. To that end, the rumor mill now says, Comcast is going to join the competition and launch a $15 streaming service — but you’ll have to have their internet service, first.
Reuters reports today that the largely forgotten and forgettable Comcast Stream service is due for a refresh, rebrand, and expansion later this year into the new Xfinity Instant TV.
Xfinity’s Instant TV is not unlike offerings we’re now used to seeing from the likes of AT&T (DirecTV Now), Dish (Sling), and Sony (PlayStation Vue), according to Reuters. It will include the major broadcast networks, with optional add-on packages for sports or Spanish-language programming, and bundles will run $15 to $40 per month.
Here’s the catch, though: While AT&T, Dish, and Sony want to make their offerings available to everyone in the country, no matter who their internet provider is, Comcast wants to keep playing closer to home. The service, which is expected to launch in the third quarter of the year, will be restricted to the existing Comcast footprint.