April 7, 2017
On Tuesday news broke that Amazon won the deal to stream 10 Thursday night NFL games next season. Amazon will take over from Twitter, which streamed last season’s Thursday NFL games, and it will pay $50 million, five times more than Twitter did last year.
This is not just one more deal to report. The new Amazon-NFL deal signals an upcoming major shift to streaming of live events. And it’s not just because technologies for data transmission over the Internet are advancing rapidly. There is clear pent-up demand for live streaming. Platforms like Periscope, Facebook Live and YouTube Live are experiencing exponential audience growth for illegal streams of sports and other events, attracting millions of viewers.
From the supply side, content providers are realizing they are behind in the trend, and they need to fight against the emerging threat of live-streaming piracy, also known as nano-piracy. One of the best ways to combat nano-piracy is to compete by making quality streams available online at reasonable rates for viewers.