April 11, 2017
Are we raising a generation of Netflix addicts?
According to a new study from research firm Piper Jaffray (which you can read here), Netflix not only dominates the streaming market overall, but it’s the clear winner when it comes to the daily video consumption of teens.
Nearly 40% of the 5,500 US teens surveyed said their daily dose of video content comes courtesy of the streaming giant, with Netflix catching a 38% share of the market. YouTube was second with 26%. But maybe the most important number was third place: cable TV at just a 23% share – a number that’s down significantly from this time last year. After cable, there’s a sharp drop off to Hulu at 4% and “all other streaming services” at 6%.